Warning: Don't adopt the software services model in increments
Like an oyster, software as a service business models are best consumed in one gulp rather than nibbled over time.
See Rubicon at SoftLetter's Marketing and Selling SaaS Seminar
October 23, 2008 - 10:00 AM
, San Mateo, CA
The Apple iPhone: Successes and Challenges for the Mobile Industry
The Apple iPhone is easily the most publicized new mobile device in recent memory. But despite all the discussion about the product, there’s relatively little hard information available to the public on its impact. How is it being used? What effect is it having on customers and on the technology industry?
To help answer those questions, Rubicon Consulting conducted a detailed survey of 460 randomly-selected iPhone users in the US. This report summarizes the findings from the survey, and what they mean for users and other companies.
WinMarkets Blogs
Nicholas Carr's Rough Type: BusinessWeek's Sarah Lacy Gets SaaS
By Marsha Keeffer on July 18, 2008
In today's Rough Type, Nicholas Carr comments about Sarah Lacy's latest Businessweek article on SaaS. Turns out, as we see from Microsoft's inability to turn a profit in this area, the frenzy of SaaS activity may be lemmings to the...
Strategy Failure = Strategy Creation Process Gone Awry
By Nilofer Merchant on July 18, 2008
We've all seen it - the company that makes a play for new customers and finds they've targeted incorrectly. The product launch that fizzles. A big rebranding move that ends up being underwhelming. Is strategy failure due to poor leadership,...
Don't Miss the Middle When Formulating Strategy
By Nilofer Merchant on July 14, 2008
What purpose does middle management serve in strategy development? Misunderstandings between the C-suite and middle management lead to bad decisions, loss of time and loss of money. Many organizations have flattened management structures. Those that haven't are working on it....
Who Owns Strategy? We All Do.
By Nilofer Merchant on June 27, 2008
A couple weeks back, I was teaching a course at Santa Clara University for their high tech marketing program, when a bright young product manager asked me a question. In a room filled with engineers and a handful of...
Come on Now Social Networking - You're Losing Gas
By Marsha Keeffer on June 13, 2008
Om Malik has a juicy article about social networking on Giga Om. Google CEO Eric Schmidt never misses an opportunity to dis the social networking sector, typically by pointing out how hard it is to monetize social media inventory. Which...
Interruptus Horribilus? Maybe not...
By Marsha Keeffer on June 11, 2008
In Ars Technica, John Timmer has an interesting piece on effectiveness and work interruption. Turns out that having huge uninterrupted time to complete a task isn't the holy grail after all - and interruptions aren't the awful derailer that...
Thoughts on Apple's 3G iPhone announcement
By Michael Mace on June 10, 2008
Apple's 3G iPhone announcement on June 9 was probably the minimum necessary to please the Apple community. The real news was the things that weren't announced: No tablet device (again). No major changes to the form factor of the iPhone....
Catherine Morris on Rubicon Consulting
By Marsha Keeffer on May 29, 2008
Trusted advisors. Go-To-Market Solutions. Simply Rubicon.
Fusion may make for good music, but it makes for poor marketing
By Bruce LaFetra on May 22, 2008
This morning I heard an ad on the radio for the new Jaguar XF that made me think Ford's influence at Jaguar is being felt. While Jaguar for years had trouble building cars that actually ran--and Ford has helped immeasurably on this practical front--Jaguar managed to stay true to its niche market: no station wagons or SUVs. Ford doesn't do niches, however, and is now attempting to broaden the market for the Jaguar line beyond the market for high-powered cars that live in the shop. The high-level strategy is sound, but the execution makes one wonder if everyone is on the same page or if anyone remembers how Jaguar built its brand.
Ballmer to Yang: I Just Can't Quit You
By Marsha Keeffer on May 19, 2008
Two NYT journalists see Microsoft 'needing a franchise' as the software giant puts the moves on Yahoo all over again. Two weeks after walking away from takeover talks with Yahoo, Microsoft made clear on Sunday that it still needed to...
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