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Nilofer Merchant

The Road To Triumph

Experts in Marketplace Victory

Ever feel like you could soar, but you need more power to get where you want to go? Often, the road to triumph involves having the right resources to help you — to fulfill your potential, to achieve great things, to win.

Nobody helps high tech leaders solve complex business strategy problems better than Rubicon. If you're at a technology company and need to win markets, you’ll want to learn more about us — the firm, our people, and our practices.

Rubicon’s ensemble is made up of tech industry veterans. We’ve got a proven track record of solving tough strategy and marketing problems, and winning competitive battles. Our focus is only on the high-tech industry. Clients come to us to find, grow, and conquer markets. Helping clients win markets is Rubicon’s passion. And we’d like to do it for you.


Today's Feature

Smartphones as appliances: Different phones for different usages

The growth of the mobile data marketplace is one of the bright spots for business in the current recession. Mobile carriers report increasing demand for data services, and Apple and Research in Motion both reported strong earnings aided by sales of their smartphone products.