Category: Pricing / Licensing
Amazon S3: No More Flat-rate Pricing
What does it mean when a vendor adopts flat-rate pricing, but later moves away from it? Does this mean the vendor misjudged the market initially or wised up and found new ways to exploit their customers? The truth is both…
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Oracle Simplifies Licensing, Again
What do you do if you have a mature product and the market gives you grief over your complex pricing? You have to do something, but what you do depends on your level of market power and your view of…
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Value Models: Many Ways to Skin a Cat
As in any innovation-driven market, software vendors continue to develop and exploit a variety of business models, most recently a variety of “free” services. Unlike the period of the Internet bubble, during which companies failed because they didn’t monetize their…
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Virtualization at SoftSummit: Sexy, not Even!
SoftSummit 2006 (a conference led by Macrovision) happened a couple of weeks ago. I was there as a speaker so got a chance to meet some good people. Much of what was discussed was the same old, but one session…
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