Deliver Archives
Here you’ll find all success stories that relate to the practice "Deliver".
Marketplace Reality Grounds Successful Strategy
A major software company was interested in offering services to the small and medium-size market (SMB). With extensive experience in the enterprise and packaged software, they needed to look at themselves objectively.
Rubicon was provided answers in two areas. First, it helped the existing company understand SaaS and the business models used in a SaaS environment. Second, Rubicon showed the company how it could best approach the SMB market when the firm had only experienced enterprise sales.
Building a Web Developer Community
The client for this engagement was a traditional packaged software company that found itself competing to create APIs, developer tools and a web platform. The client was well-versed in software tools, but lacked platform knowledge. It also faced difficulty on the competitive front, with Google and Microsoft now major competitors. Rubicon helped them understand developer needs and updated the client as to how developers viewed the organization. The client also asked Rubicon to help it understand the open source world - including how to work and partner with other companies. As a result, the client company is enjoying unprecedented success within the web developer community.
Segment Expansion
Projected growth in the market segment went from less than $1 million to nearly $30 million per year in three years.
A Leading Software Solutions Company
The pricing changes suggested by Rubicon are projected to result in the capture of more than $90 million in additional margin