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win markets:
other leaders:
- Influencer50
- OReilly
- Mace’s Mobile Opportunity
- Marketing Excellence by HP’s Kintz
- MarketingProfs
- Guy Kawasaki
- Joobie’s Blog
- Yet Another Software Blog
- Marginal Revolution
- Context Rules Marketing
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- Gaping Void
- Smoke Jumping Blog
- Jaffe Juice
- Worthwhile
- Silicon Beat
- Wired Potatoes
- Dan Gillmor
- Reveries
- Creating Passionate Users
Journal Archive
Creating New Markets
In a bar fight, what are you prepared to do?
Competition in the tech industry is a fundamental. Without it, we would never have seen the innovations and incredibly cool stuff that have informed, transformed, and improved our daily lives. Think about search and how much we use it to…
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Google SMB Push…
Having launched what now seems like a bazzillion products, I think I can draw a conclusion about the simplicity of enterprise product adoption. Here goes. There are only 3 things enterprise companies need to adopt technology: security, scalability and support….
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Amazon’s Category Creation Going Again
Grid Platforms: The big idea? 5 steps to Category Creation: 1. See a critical gap. 2. Figure out how to fill and dominate it. 3. Establish innovation as a Differentiation. Must have a point of differentiation or others take advantage…
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The guides
I met last week with this incredibly zany guy named Nick Hayes of Influencer 50. His firm understands influencer marketing at a very deep level and he’s now in the Bay Area establishing a presence here. In doing so, he’s…
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3,000 marketing messages per day
Today’s consumer receives over 3,000 marketing messages per day. That’s what Maritz Dialogue Marketing group says. Start counting and see how many you come up with in 1 hour. I think it holds true. Now the question I want to…
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When in Doubt, Pilot
Ever heard this? Let’s go 180 degrees in a different direction, at full speed, with everyone on board, and expect our current business to do great while we turn everything in a new direction. Yippee. Sound like a good idea…
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Blurred at Web 2.0 Summit
Mary Meeker of Morgan Stanley is the only speaker I know that can get away with delivering slide content in such a fast pace that not only can you barely follow, but you can barely connect notes. But she is…
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Distribution Model = New Markets
Hats off to OReilly for the name of this web 2.0 session: Pirate and the Suit. Eric Nicoi, Chairman of EMI, and Eric Kleptone on stage together. Given what has happened with the music industry through the IPOD business model,…
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Product Management are really Super Heros in Disguise!
In my opinion, there are two really hard jobs inside a company. One is being a CEO, and the other being a product manager. A few reasons why I believe this. Both the CEO and Product Managers are expected to be the most flexible acrobatic kind of leaders — adjusting to people’s styles, making sure to communicate with clarity the requirements of what is needed, translating vision into specifics and constantly at the beck and call of many constituents. It’s a wonder someone would take the job. Either one.
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Developer Programs Key to Upward Cycle
In grade school, one of the key determinants of popularity on the playground was how quickly you were selected when the time came to choose up sides for basketball, baseball or soccer. In the same way, the developing business model…
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Sparked!
Last night, a little venue called Spark was held. The notion was to connect really smart people - who are down-to-earth good leaders in high-tech - to learn from our firm the latest on transforming business and marketing models,…
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Video, video — oh how you’ve changed
A brainiac Rubicon teammate, Bruce LaFetra did a commentary in our last newsletter on the changing drivers of digital video capture. The premise is that the 15 second shots of video capture on digital cameras made more sense to…
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Ecosystems now matter
I know I’m becoming more of an introvert. I now think about things that happened 2 weeks ago and assign meaning to them. Or does that mean, I’m pondering. Hmmm. Well, anyways, that’s the context to my writing about Software 2006…
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Small Business Marketing: Clarity on Customer is Key
While I work with many mid to large size software firms in my day job, my other hat is being CEO of a small company. A small company with many, many competitors. Because consulting has no standard definition, anyone can…
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Great Product Management starts with…
One of the more common questions I hear from product management teams is based on figuring out why company A is successful and company B is not. Perhaps it’s that company A somehow does a better job of listening to…
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Hey what’s that in the corner?
I had another late night meeting last week, where my firm was involved in helping a company evaluate a decision to an upcoming product launch. Sorry for not being able to provide details; maybe one day. While we presented…
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Cinching creates more value
I’m always worried about the Valley companies that have too much funding, too much venture capital, too much valuation. In this day of American ‘more is better’ philosophy, you might think me contra-culture (or, worse, old-school) to even mention it….
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Make mine the most expensive way to expand
A colleague and friend got $30M in VC funding recently. Good times. It was more than he asked for, because the VC wanted to see fast market penetration into several verticals. Market expansion can be done in multiple ways —…
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Finding the Core Value Proposition is Key
I recently got introduced to an up-n-coming PLM (product lifecycle management) software vendor who shall remain nameless. There are several notable vendors already in the PLM space including IBM, PTC, Borland, UGS (a division of EDS) , and about 40…
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Market Entry Moves by Cisco Warrant Review
So what do I think of Cisco’s latest moves? I’m game with the vertical strategy. It’ll put them in the same place as several other good vendors but competition amongst this class of firms will only lead to goodness in the market. On the consumer play, I have concerns but if I suddenly see some good consumer folks joining the Cisco team, or some way of running their new acquisition as a stand alone company, I’ll gain more confidence.
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