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The View From Here Archives

Target rich audience for Yahoo to get: @JOHNABYRNE these advertisers underspend on Internet: P&G, AT&T, TimeWarner, J&J, Unilever, etc…

Sorry. Should have made that a blog post. Just h-a-d to get that off my chest….

#3 thing for Yahoo to do is to STOP trying to be Google. They are the premium play for advertisers. They just don’t act like it….

#2 thing for Yahoo to do is to figure out why advertisers continue to spend $$ offline. Seems like they really, truly don’t know….

So #1 is vision of which market /customer they want to own. then tell everyone. In their own company so they can sort out everything else….

What role do they want to serve consumers? Which specific type of consumers do they want? how will they own that position? Must be answered!…