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The View From Here Archives

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Monday November 17, 2008

Tweet (#1010796161)

Target rich audience for Yahoo to get: @JOHNABYRNE these advertisers underspend on Internet: P&G, AT&T, TimeWarner, J&J, Unilever, etc…

Monday November 17, 2008

Tweet (#1010711514)

Sorry. Should have made that a blog post. Just h-a-d to get that off my chest….

Monday November 17, 2008

Tweet (#1010710531)

#3 thing for Yahoo to do is to STOP trying to be Google. They are the premium play for advertisers. They just don’t act like it….

Monday November 17, 2008

Tweet (#1010709989)

#2 thing for Yahoo to do is to figure out why advertisers continue to spend $$ offline. Seems like they really, truly don’t know….

Monday November 17, 2008

Tweet (#1010708196)

So #1 is vision of which market /customer they want to own. then tell everyone. In their own company so they can sort out everything else….

Monday November 17, 2008

Tweet (#1010707330)

What role do they want to serve consumers? Which specific type of consumers do they want? how will they own that position? Must be answered!…