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Wednesday June 21, 2006
Solutions Drive Sales
Check out this video. It was made using a Logitech webcam, and uses visual effects that come with the camera. Supposedly, it has triggered a big run on Logitech cameras.
It shows that the solution (even if it’s silly — or, perhaps because it is silly) is what drives sales.
Here’s a CNET article on the video. The article was written after user enthusiasm drew attention to the solution. This was not a tops-down PR effort but an organic user-generated, shared on the web effort.
A question:
What are you doing to showcase your solution (vs. your product)?
[BTW: I’ve been out of the office at C2ES for a keynote, while also doing some interesting if not harried client work. Sorry for the silence online.]
Technorati Tags:
Consumer Marketing, logitech
Categories: Consumer Behavior / Markets, Marketing
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On June 22, 2006 Marsha said:
Demonstrates how much people want to be able to do it themselves - and have options to use or not use. This is similar to permissions. Customers like products that give them the world and then let them filter it as desired.
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