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From Insight+: WinMarkets Blogs

Lessons from Hollywood's use of the web for marketing

One of the most aggressive users of online promotional campaigns is Hollywood. Movies need to quickly create a mass following, and studios have embraced the web as a way to drive word of mouth. The LA Times online recently ran...

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Online Marketing as Personality Marketing

Online branding used to be about static, brochure-like, well executed but rigorously pre-defined websites. But great brands, like most people, are more than a flat dimension. People want to know more and engage the company at a different level than...

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