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From Insight+: WinMarkets Blogs

Canon Gets It

I was looking at digital cameras on the web the other day, and Canon stopped me in my tracks. They have user reviews just like many resellers, but very few manufacturers. Reviews are prominently featured just below the fold on the initial page for each camera model. More than that, they collect the most common comments at the top and list them under "Pro" and "Con" sections. You read that correctly--Canon prominently lists top consumer complaints on their web site. Things like "poor low light performance," "complicated to use controls/menu," and "difficult to use." Were the marketing people completely cut out of the loop?

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