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From Insight+: WinMarkets Blogs

CMOs: Align Yourself to the C-suite

Is Marketing considered a a Corporate Performance Contributor? From conversations I'm having around the Valley, I've come to realize that marketing and its relevancy to the C-Suite is (in cleaned up language) not-so-good. Marketing is no longer considered contributing to...

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CMOs: Lead a Revolution!

A CEO I was working with at a Fortune 500 asked if I could leave my company and join his exec team as their (latest) CMO. I loved the company, its customers, and the team so I was seriously tempted....

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