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Harvard Business Publishing: Umair Haque - What Apple Knows That Facebook Doesn’t
Too often, we don’t recognize the power of platforms - even in Silicon Valley. Nilofer Merchant, Rubicon’s CEO, writes frequently on the topic and ties it together with strategy. The piece below by Umair Haque, draws an interesting difference between…
Think-ectomy Needed
A long time ago, i wrote this set of ideas on how business / market segmentation will evolve. I still think it is one of the definitive clear pictures of how web technologies allow us to get more refined and clear with consumers.
This morning, Eli Cohen, the CEO of Creative Concepts just wrote. to share this:
I just wonder if this atomizing process makes it too difficult or time consuming to relate to your potential markets. Obviously web 2.o gives various technical options for doing this but the whole purpose of segmentation is to try and group mass markets into groups with certain common denominators. I think it is an interesting question where the limits of individualism are – I think in terms of trends that the majority of humans do not function well unless they can be part of some perceived greater whole. This is why I think we see branding continue to be crucial to the success of product sales.
I think Eli raises a good point in that people do need to be a apart of something larger than themselves and that consumers buying behavior is often tied to this. Eli inadvertently illustrates the still pervasive mindset that marketers are in charge. I believe consumers will end up co-driving what you produce and that will result in better products, that serve real needs. Our mindset needs to change. We need to have a think-ectomy on who is in charge.
Thoughts?
Tags: Buying Behavior , Consumer , Market , Segmentation
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On June 24, 2009 sankar said:
hai mam, i read the your words that is good, i think your very honest and strong lady, u know one thing ,one man do the busniess first need for the money next need for bright brain, i think this two is very important for busniess, but, this is not enough, other one is important that was honest. i think u hove lot of this, ok anyway i will wish for every success in your life
i am always thinking words:nothing is impossible
by
C.I.D.sankar.007
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