Online Communities and Their Impact on Business: Ignore at Your Peril (Introduction)
In our strategy work with tech companies, we’re frequently asked about web communities — how they operate, what they can and can’t do, and how a company should look to work with them. The companies we deal with generally fall…
Harvard Business Publishing: Umair Haque - What Apple Knows That Facebook Doesn’t
Too often, we don’t recognize the power of platforms - even in Silicon Valley. Nilofer Merchant, Rubicon’s CEO, writes frequently on the topic and ties it together with strategy. The piece below by Umair Haque, draws an interesting difference between…
The Five Structural Elements of Strategy: Idea Generation
Strategy has 5 Structural Elements - power distribution, decision-making, idea generation, ideas, process and people. Miss tuning one and you’ll fail. Add items that don’t blend and you’ll fail.
Idea Generation
How ideas are generated affects the quantity and quality of these ideas, which directly impacts the number of viable strategy options.
A company that has an annual strategy meeting with a brainstorming component that encompasses input from many directions within the company uses one type of idea generation.
The Google model involves having employees use 20% of their time for innovation. They test and grow projects. Some get nurtured and provide the company with revenue. Others are killed off. It’s even possible that original projects may mutate into something different.
Once ideas are generated, Rubicon uses a proprietary method called Murderboarding. It focuses on idea selection - finding the single best solution to a problem.
Categories: Business Strategies
Tags: Google , idea generation , Murderboarding , Nilofer Merchant , strategy
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