Nilofer Merchant

Online Communities and Their Impact on Business: Ignore at Your Peril (Introduction)

In our strategy work with tech companies, we’re frequently asked about web communities — how they operate, what they can and can’t do, and how a company should look to work with them. The companies we deal with generally fall…


Harvard Business Publishing: Umair Haque - What Apple Knows That Facebook Doesn’t

Too often, we don’t recognize the power of platforms - even in Silicon Valley. Nilofer Merchant, Rubicon’s CEO, writes frequently on the topic and ties it together with strategy. The piece below by Umair Haque, draws an interesting difference between…


Strategy has 5 Structural Elements: Process

Strategy has 5 Structural Elements - power distribution, decision-making, idea generation, ideas, process and people. Miss tuning one and you’ll fail. Add items that don’t blend and you’ll fail.

Process

Process is the way that ideas are handled and consumed within organizations. Process defines the way that agreements and commitments are made and managed, and how well people understand what is happening and what to do.

The process-driven organization avoids wasting employee time and energy. People in this type of company reach agreement that an action is valuable, develop a process around it and set it in motion. It’s the classic definition of a fly-wheel, which Wikipedia notes is ‘a rotating disc used as a storage device for kinetic energy.’

Process may be communicated to a team in writing, by word of mouth or in other ways. Agreement is critical to the understanding of process within an organization.

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