Nilofer Merchant

Online Communities and Their Impact on Business: Ignore at Your Peril (Introduction)

In our strategy work with tech companies, we’re frequently asked about web communities — how they operate, what they can and can’t do, and how a company should look to work with them. The companies we deal with generally fall…


Harvard Business Publishing: Umair Haque - What Apple Knows That Facebook Doesn’t

Too often, we don’t recognize the power of platforms - even in Silicon Valley. Nilofer Merchant, Rubicon’s CEO, writes frequently on the topic and ties it together with strategy. The piece below by Umair Haque, draws an interesting difference between…


The 5 Structural Elements of Strategy: Decision-Making

Strategy has 5 Structural Elements - power distribution, decision-making, idea generation, ideas, process and people. Miss tuning one and you’ll fail. Add items that don’t blend and you’ll fail.

Decision-Making

The way decisions are made in organizations determines how ideas are generated, and which ideas get considered.

The way decisions are made also influences how these ideas will get carried out later.

Does decision-making in your organization flow top-down or bottom-up? Who are the holders of the power to decide which ideas advance and which get eliminated?

If ideas are valued in your culture, there’s a strong likelihood that it might not matter who generates the ideas.

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