Nilofer Merchant

Online Communities and Their Impact on Business: Ignore at Your Peril (Introduction)

In our strategy work with tech companies, we’re frequently asked about web communities — how they operate, what they can and can’t do, and how a company should look to work with them. The companies we deal with generally fall…


Harvard Business Publishing: Umair Haque - What Apple Knows That Facebook Doesn’t

Too often, we don’t recognize the power of platforms - even in Silicon Valley. Nilofer Merchant, Rubicon’s CEO, writes frequently on the topic and ties it together with strategy. The piece below by Umair Haque, draws an interesting difference between…


Let's not do it again

Harry Max send these two links, here, and here. on web-based failures yesterday and they had me going down memory lane. From lamo things to Beenz to worthy ideas like WebVan. It is both funny and sad to see the abslutely

And so I remind you/me/everyone the simple lesson we must hold onto. Every successful company has to have a clear customer pain/problem that they MUST solve. No company, regardless of the zany notion or the fantastic technology succeeds without that.

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