Nilofer Merchant: November 2007 Archives
Here you’ll find a collection of blog entries published during the month of Nilofer Merchant: November 2007.
Week in Review: Spotlight on Key Ideas
By Nilofer Merchant on November 11, 2007
Staying on top of some latest news, moves, thinking. Things worth paying attention to including FaceBook, Google, Landor Brand Study, & Amazon’s Strategy.
Facebook enables Brand Affinity To Take place
By Nilofer Merchant on November 6, 2007
Facebook now will give advertisers the ability to create their own profile pages on its system that will let users identify themselves as fans of a product. Let’s users (and the advocates amongst those users) show their beliefs, feelings, perhaps even needs. And with it, brand owners would choose to place their advertising dollars here as compared to the other companies.
Okay, here’s a Statistic
By Nilofer Merchant on November 4, 2007
So Bain has done a growth survey that shows “senior managers spend less than 3% of their time on the long term view of the future.” In comparison, the same study shows, they “spend 40% of their time focused on the things that go on in the 4 walls of the company”.
Anticipation …
By Nilofer Merchant on November 4, 2007
Persistent rumors that Google is launching a mobile “platform” based on open business models could culminate tomorrow, November 4, 2007. Here’s the link “href=”http://news.yahoo.com/s/pcworld/20071103/tc_pcworld/139240” I found. Bunches more online this afternoon so I have to believe that something BIG is…
Marvel Story
By Nilofer Merchant on November 2, 2007
Marvel Comics used to sell comic books. That was their business. They created comics, they sold them in the form of books. Then, one day, they realize that the real asset isn’t the publishing business. Which is what they had directly built. What they had indirectly built is characters that had stories. And those were assets.
Brains in Your Head
By Nilofer Merchant on November 1, 2007
“You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose. You are on your own. And you know what you know. You are the guy who’ll decide where to go.”
-Dr Seuss
To be reborn
By Nilofer Merchant on November 1, 2007
There is this old chinese proverb: “Sometimes to be reborn, you must first die”. I always think of that when I see major companies floundering. Yahoo is likely today’s good example. A historical example could be IBM which went through a real and profound redirection before it came back strong with its services emphasis.