Nilofer Merchant: August 2007 Archives
Here you’ll find a collection of blog entries published during the month of Nilofer Merchant: August 2007.
Online Marketing as Personality Marketing
By Nilofer Merchant on August 7, 2007
Online branding used to be about static, brochure-like, well executed but rigorously pre-defined websites. But great brands, like most people, are more than a flat dimension. People want to know more and engage the company at a different level than…
Competitive Strategy: Strong #2 uses Open (Permeable) Play
By Nilofer Merchant on August 5, 2007
Worth noting: Tim’s perspective on Hadoop integration at Yahoo: With this being the key point: OK — but why is Yahoo!’s involvement so important? First, it indicates a kind of competitive tipping point in Web 2.0, where a large company…
In a bar fight, what are you prepared to do?
By Nilofer Merchant on August 3, 2007
Competition in the tech industry is a fundamental. Without it, we would never have seen the innovations and incredibly cool stuff that have informed, transformed, and improved our daily lives. Think about search and how much we use it to…
The boxing match begins: Amazon, Google, and Paypal
By Nilofer Merchant on August 3, 2007
This is one getting seats for: Reported here, but summarized with this starting point: Amazon, in its bid to become the underlying utility of the new web world, today confirmed what had been rumored earlier: a payment service that will…
Google SMB Push…
By Nilofer Merchant on August 2, 2007
Having launched what now seems like a bazzillion products, I think I can draw a conclusion about the simplicity of enterprise product adoption. Here goes. There are only 3 things enterprise companies need to adopt technology: security, scalability and support….
CMOs: Align Yourself to the C-suite
By Nilofer Merchant on August 2, 2007
Is Marketing considered a a Corporate Performance Contributor? From conversations I’m having around the Valley, I’ve come to realize that marketing and its relevancy to the C-Suite is (in cleaned up language) not-so-good. Marketing is no longer considered contributing to…