Nilofer Merchant: July 2007 Archives
Here you’ll find a collection of blog entries published during the month of Nilofer Merchant: July 2007.
Walking the Walk.
By Nilofer Merchant on July 16, 2007
This story is telling! Jeffrey Swartz, the CEO of the Timberland Co., strode purposefully into a New York office packed with McDonald’s executives. Dressed in a blazer, jeans, and Timberland boots, he was there on this mid-August day to convince…
RIM’s Blackberry Campaign Commentary
By Nilofer Merchant on July 11, 2007
Blackberry’s been running a great campaign. It started with a banner ad. The banner asked you to share with Blackberry “why you loved it”. From there, you could read other stories of why people loved their blackberry. There are lots…
CMOs: Lead a Revolution!
By Nilofer Merchant on July 9, 2007
A CEO I was working with at a Fortune 500 asked if I could leave my company and join his exec team as their (latest) CMO. I loved the company, its customers, and the team so I was seriously tempted….
Some good reads …
By Nilofer Merchant on July 8, 2007
I’d like to simply point you to some good articles with little commentary that I think are worth noting. Here, a great visual of every product Apple ever made since 1976. I became a customer in 1984, worked there from…
Tools, Gadgets and the Like
By Nilofer Merchant on July 8, 2007
A major business magazine which has a gear section asked me to contribute ideas. I am so pleased as I love, love, love this section. And it got me thinking, “if I only had to choose 1 or 2 things,…