Nilofer Merchant: May 2007 Archives
Here you’ll find a collection of blog entries published during the month of Nilofer Merchant: May 2007.
Amazon’s Category Creation Going Again
By Nilofer Merchant on May 30, 2007
Grid Platforms: The big idea? 5 steps to Category Creation: 1. See a critical gap. 2. Figure out how to fill and dominate it. 3. Establish innovation as a Differentiation. Must have a point of differentiation or others take advantage…