Nilofer Merchant: March 2007 Archives
Here you’ll find a collection of blog entries published during the month of Nilofer Merchant: March 2007.
Value Chains Come and Go
By Nilofer Merchant on March 29, 2007
The PC era came into an end when open took over. Dell, IBM, Microsoft all had market power. And then Open Source + white boxes came along. Now decentralization is driving innovation. No one owns web 2.0. Small teams of…
We think we know… but we don’t
By Nilofer Merchant on March 29, 2007
Product Managers and Marketing people often think we know our customers and what they want from us. But let me challenge that thinking. If we knew more about our customers or even our prospects, we might change what we product…
New Model for Competitive, Market Power ??
By Nilofer Merchant on March 27, 2007
I’m at the O’Reilly conference of Emerging Technology and it’s giving me just the right setting (and time away from the day job of leading Rubicon) to capture an idea I’ve been brewing for some time. Because the work I…
What did you think I meant?
By Nilofer Merchant on March 23, 2007
A couple blog entries ago, I suggested that while most companies think of the “home page” as their entry to their web experience, most people googled their way into a website doing a deep dive to perform a surgical strike…
How to do PR like Apple, or be Einstein, or Win Markets
By Nilofer Merchant on March 22, 2007
A friend, Joel West, sent an email on Apple PR…an interesting article on Apple’s PR. The article answers: how does Apple do it? Well Graham has you and every other corporation in the world covered by providing seven easy steps…
The guides
By Nilofer Merchant on March 22, 2007
I met last week with this incredibly zany guy named Nick Hayes of Influencer 50. His firm understands influencer marketing at a very deep level and he’s now in the Bay Area establishing a presence here. In doing so, he’s…
Google is your UI
By Nilofer Merchant on March 20, 2007
Let me paint a picture of the world today as a company sees it and then again as a customer experiences it. Company View: A company, say yours, has a “home page” where they organize the user experience so users…
Execute revenue growth, or not
By Nilofer Merchant on March 12, 2007
I was just reading Double Digit Growth by Michael Treacy. Yes, during work hours. Call it my version of eating bon-bons. I needed a break. And his book is one of many in my recent pile of acquisitions. Recent being…
Reaching Good Decisions
By Nilofer Merchant on March 8, 2007
I spent a walk last week with a friend who is struggling to make a good decision. It’s more a personal decision rather than a professional one. And yet I think the decision process he’s facing is the one all…
Spotlight on HP’s Campaign
By Nilofer Merchant on March 7, 2007
Great marketing is about demand creation. It’s about filling an unfulfilled need, or creating a need and then filling it. When done right, it’s magical to experience. Marketing has many elements, of course. There’s: - inbound marketing which helps define…
Book-o-rama
By Nilofer Merchant on March 6, 2007
I had a new experience. I went to a bookstore and didn’t buy a thing. I didn’t think that was possible. Perhaps I have a fever? Or, did I forget my wallet? Naah, I just feel that having about 30…
Being Alone: Aaah So Needed
By Nilofer Merchant on March 5, 2007
(Like so many before me who have learned this… I am passing it along…) I need to, nay scratch that — I will learn to take time out and be alone to listen to my own voice. I just spent…
Branding 301: The Advanced Level
By Nilofer Merchant on March 5, 2007
Branding. Is only as meaningful as it is consistent. That means colors and type fonts. But it also means experience vs. marketing. So the questions: How consistent is yours? What will you do to make it consistent? What has to…
Seeking 4 mentors and 1 dog
By Nilofer Merchant on March 3, 2007
I can’t think of a business leader I know who doesn’t value a great mentor. We all have them. We should stand up and thank all the people whose wisdom and coaching have gotten us through a tight spot. Mentors…
3,000 marketing messages per day
By Nilofer Merchant on March 2, 2007
Today’s consumer receives over 3,000 marketing messages per day. That’s what Maritz Dialogue Marketing group says. Start counting and see how many you come up with in 1 hour. I think it holds true. Now the question I want to…
Mobile Users non Loyal … Explained
By Nilofer Merchant on March 2, 2007
Is anyone surprised by this content: Loyalty To Wireless Carriers Is Hard To Come By. By Antone Gonsalves TechWeb.com Two-thirds of U.S. adult mobile phone users comparison shop for wireless carriers, with more than two out of five doing so…
The Dreaded F (ired) word
By Nilofer Merchant on March 2, 2007
I’m on vacation today and a little reflective about life, and life lessons. I’ve been sitting here on the balcony of a hotel in Mill Valley thinking about the tangible and intangible dimensions of success. Success is relatively non-linear. Probably…