Nilofer Merchant: November 2006 Archives
Here you’ll find a collection of blog entries published during the month of Nilofer Merchant: November 2006.
Symbiotic Relationships in Play
By Nilofer Merchant on November 30, 2006
One of the fundamental truths about the high technology market today, is that consumers have tremendous power. Market power used to be much like a big castle surrounded by high walls and a moat to control access — Dell, Intel,…
Technorati: Measuring Volume not Value
By Nilofer Merchant on November 22, 2006
Technorati recently published a state of the blogosphere about 2 weeks ago. And I’ve wanted to write on it ever since as an example of being clear on what you are intending to measure and what you are actually measuring….
Employees Co-Create Brand
By Nilofer Merchant on November 15, 2006
A bunch of writing has been done by myself and others about how “consumers now co-create the brand”. But what about employees? Are they co-creators, too? Many, many fortune 1000 companies are afraid to let their own employees blog. “What…
4 levels of belief; 5 ways to market
By Nilofer Merchant on November 15, 2006
Promise Phelon, CEO of the Phelon Group recently spoke at the fall WITI Conference in Santa Clara during a session called “the Changing Customer Conversation”, and introduced these 4 levels of belief. People are most likely to believe, in this…
Samurai vs. Senate
By Nilofer Merchant on November 14, 2006
Entrepreneurs and go-get-em self starters act much like Samurai’s. They get to the goal, risking a lot because in many ways there’s not as much to protect. With a unit of 1, it’s relatively to translate idea into execution, strategy…
Collective Intelligence: What is it really?
By Nilofer Merchant on November 14, 2006
One idea discussed at the web 2.0 conference was “what is collective intelligence”. Is it what some have said about things like Yahoo’s Flicker — that community tagging allows all to more easily find content they couldn’t have found…
Web 3.0 & the Real Market Requirement
By Nilofer Merchant on November 12, 2006
You know the really cool thing about a summit full of smart people is that it causes a dialogue in the room and online. So what’s next on the consumer market front? Check out this article and the related Carr…
Top 10 Ideas from Web 2.0 Summit
By Nilofer Merchant on November 11, 2006
My top 10 ideas or reflections from Web 2.0 conference this week in San Francisco. #1 There’s a real Heirarchy in Value Creation Apps beat features. Online applications beat packaged applications. “Open” applications beat online applications (meaning those you can…
Blurred at Web 2.0 Summit
By Nilofer Merchant on November 11, 2006
Mary Meeker of Morgan Stanley is the only speaker I know that can get away with delivering slide content in such a fast pace that not only can you barely follow, but you can barely connect notes. But she is…
Here’s a tip on Silicon Valley insults
By Nilofer Merchant on November 10, 2006
I didn’t know I could go to a technology conference and see an insult on stage. But only if you knew the background would you feel a gasp welling inside you. Here’s a tip you won’t find inside the bathroom…
Value of Customers, Real Time @ Web 2.0
By Nilofer Merchant on November 10, 2006
I’m amazed at how much people love to listen to real customers. At Web 2.0, the longest line for the microphone wasn’t to ask a question to Ray Ozzie, Jeff Bezos, Bruce Chizen (who, notably, had no questions asked of…
Where does this leave Palm?
By Nilofer Merchant on November 10, 2006
So Moto bought Good. While the press release says Good will continue to develop multi-platform solutions, I can’t imagine how Palm can ultimately create a truly differentiated strategy. Maybe Palm’s business is in harvest mode? There’s a strong enough installed…
Distribution Model = New Markets
By Nilofer Merchant on November 10, 2006
Hats off to OReilly for the name of this web 2.0 session: Pirate and the Suit. Eric Nicoi, Chairman of EMI, and Eric Kleptone on stage together. Given what has happened with the music industry through the IPOD business model,…
Web 2.0 Investment Opportunities
By Nilofer Merchant on November 9, 2006
At the web 2.0 conference here in San Francisco and will be doing a series of posts. I would guess 30% of the attendees are VC / Capital / Investment / Analyst types. And between them and the web start-ups,…