Nilofer Merchant

Nilofer Merchant: July 2006 Archives

Here you’ll find a collection of blog entries published during the month of Nilofer Merchant: July 2006.

Give me that thing called [customer] Love

By Nilofer Merchant on July 26, 2006

Just got published on MarketingProfs for what will be a six-part series or “Summer Bootcamp for Business”. For those of you that aren’t familiar yet with MarketingProfs.com, it’s a great source for content and real-know from people in the field….


Generosity in Business: It’s needed

By Nilofer Merchant on July 19, 2006

Business is often about the ‘bottom line’. But there’s gotta be more. The bottom line doesn’t measure the way in which we work, the way in which people learn, and the side effects of productivity, creativity, learning. Business needs to…


Customer Delight Produced by Delighted Employees

By Nilofer Merchant on July 18, 2006

One thing that’s been keeping me up at night is ways to scale Rubicon. I know that ultimately we need to add staff as we have a high-class problem of serving our customers well and with the range of what…


Reserve seems key to Creating

By Nilofer Merchant on July 17, 2006

I am sitting in Logan airport with a clean email inbox. First time in weeks, if not months, I think. I’ve been swimming pretty hard lately as there have been several client things really needing attention. But sitting here with…