Nilofer Merchant

The future of publishing: Why ebooks failed in 2000, and what it means for 2010

This post is adapted from a speech I gave at the O’Reilly Tools of Change publishing industry conference in February. It’s a great time for ebooks. There are at least six ebook reader devices on the market or in preparation….


Harvard Business Publishing: Umair Haque - What Apple Knows That Facebook Doesn’t

Too often, we don’t recognize the power of platforms - even in Silicon Valley. Nilofer Merchant, Rubicon’s CEO, writes frequently on the topic and ties it together with strategy. The piece below by Umair Haque, draws an interesting difference between…


Nilofer Merchant's Blog


Rubicon is looking for a few (3) excellent leaders

January 28, 2010

We've got 3 interesting roles to add to our Rubicon (actually our current company is called Rubicon, and we're creating a new company we affectionately called Rubicon TNG until we name it more formally). We're ready to hire some leaders who want to co-own and co-build a business that enables transformative outcomes. We wanted to ask you, our community to help us get the word out on it.

Nilofer Merchant on January 28, 2010
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The New How: Business Solutions Through Collaborative Strategy

January 4, 2010

For years now, our clients have let us build a different kind of strategy with them. They've let us not only catalyze and define the big idea, but they let us work with them to translate that big idea into a plan and approach that everyone buys into and ultimately makes real.

Nilofer Merchant on January 4, 2010
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Think-ectomy Needed

December 12, 2008

I believe consumers will end up co-driving what you produce and that will result in better products, that serve real needs. Our mindset needs to change. We need to have a think-ectomy on who is in charge.

Nilofer Merchant on December 12, 2008
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Swing Thru the Ball

October 23, 2008

What should you do? Do you stop things? Start things? Answer: yes, to both. Of course you should rethink and reevaluate but if you do that for long you put at risk the current business or effort simply because you didn't execute what you could have done.

Nilofer Merchant on October 23, 2008
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Know Yourself

September 25, 2008

What matters to you? This isn't just a touchy-feely question, it's the bedrock that describes who you are. What is deeply felt and has meaning for you will ultimately inspire you to do your best work. It took me years...

Nilofer Merchant on September 25, 2008
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Lessons Learned

September 22, 2008

I constantly remind myself to learn. No matter what the experience, how tough or how painful, if I've learned something from it, I can live with it. Pay attention to what you're learning. Work to incorporate those lessons into the...

Nilofer Merchant on September 22, 2008
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Difficulty is a Great Teacher

September 18, 2008

What I thought was torture when I worked at Apple - working with 23 different managers in seven years - I now see as an experience that refined by ability to work with many different kinds of leaders. It was...

Nilofer Merchant on September 18, 2008
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Scobleizer Gets it Right

September 15, 2008

That is why MSFT is going to have a tough time competing with Google...MSFT is a beautiful piece of software...too bad it isn't a harbinger of a beautiful business model for the future.

Nilofer Merchant on September 15, 2008
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Sit Forward

September 15, 2008

How often do you go to a meeting and check-out? Do you ever tune-out people you don't agree with? Make the decision today to engage and be truly present. Instead of judging, participate. Embrace whatever you find. I call it...

Nilofer Merchant on September 15, 2008
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Make a Conscious Descision to Lead Ideas

September 11, 2008

Big contributions come about through conscious preparation and planning. That’s what strategy is about. And it requires being a leader of ideas. Be an advocate, a co-creator, a facilitator, a lobbyist for the creation, development and sponsorship of ideas that...

Nilofer Merchant on September 11, 2008
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