Michael Mace: November 2007 Archives
Here you’ll find a collection of blog entries published during the month of Michael Mace: November 2007.
Lessons from Hollywood’s use of the web for marketing
By Michael Mace on November 30, 2007
One of the most aggressive users of online promotional campaigns is Hollywood. Movies need to quickly create a mass following, and studios have embraced the web as a way to drive word of mouth. The LA Times online recently ran…
Lessons from Amazon Kindle for other tech companies
By Michael Mace on November 20, 2007
One of the toughest tasks in the technology industry is jump-starting sales of a platform — a product that requires a lot of third-party content or software. A PC without applications is a doorstop; an iPod without music is just…
Whole Foods throws out the baby with the bathwater
By Michael Mace on November 7, 2007
Whole Foods learned the wrong lesson from its misuse of online forums.