Harvard Business Publishing: Umair Haque - What Apple Knows That Facebook Doesn’t
Too often, we don’t recognize the power of platforms - even in Silicon Valley. Nilofer Merchant, Rubicon’s CEO, writes frequently on the topic and ties it together with strategy. The piece below by Umair Haque, draws an interesting difference between…
Employees and Strategy
For many executives, the two words above don’t go together. Why? Because they think strategy is done in the C-suite. I’m here to tell you that’s old thinking. Life is different now. Status is less relevant. We’re in an era…
Wrong, wrong, wrong, wrong, wrong
The first rule of Internet marketing is: Be genuine.
Microsoft just launched a new version of its Zune music player, including an online community. Bill Gates has a personal profile in the community. Here’s what the New York Times wrote about it:
Microsoft has taken pains to associate the Zune with the cachet of up-and-coming artists. In the Zune developers’ offices, a DJ turntable setup sits near flat-screen televisions playing animated segments featuring robots and biplanes. In promoting the new social-networking site on Tuesday, Microsoft executives showed Gates’ own profile, listing the Irish folk-punk group The Pogues and the Latin Playboys, a blues-rock-acid-folk group, as his favorites — a use, Gates said, of “artistic license” by Microsoft’s marketers.
They just… don’t… get it.
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