Harvard Business Publishing: Umair Haque - What Apple Knows That Facebook Doesn’t
Too often, we don’t recognize the power of platforms - even in Silicon Valley. Nilofer Merchant, Rubicon’s CEO, writes frequently on the topic and ties it together with strategy. The piece below by Umair Haque, draws an interesting difference between…
Employees and Strategy
For many executives, the two words above don’t go together. Why? Because they think strategy is done in the C-suite. I’m here to tell you that’s old thinking. Life is different now. Status is less relevant. We’re in an era…
Michael Mace's Blog
How not to win points with bloggers
August 22, 2008
As someone who writes a weblog that gets thousands of visitors a week, I receive an e-mail like this every few days (the names have been deleted out of politeness): === From: [deleted] Sent: Friday, August 22, 2008 7:56 AM...
Michael Mace on August 22, 2008
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Thoughts on Apple's 3G iPhone announcement
June 10, 2008
Apple's 3G iPhone announcement on June 9 was probably the minimum necessary to please the Apple community. The real news was the things that weren't announced: No tablet device (again). No major changes to the form factor of the iPhone....
Michael Mace on June 10, 2008
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Lessons from Hollywood's use of the web for marketing
November 30, 2007
One of the most aggressive users of online promotional campaigns is Hollywood. Movies need to quickly create a mass following, and studios have embraced the web as a way to drive word of mouth. The LA Times online recently ran...
Michael Mace on November 30, 2007
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Lessons from Amazon Kindle for other tech companies
November 20, 2007
One of the toughest tasks in the technology industry is jump-starting sales of a platform -- a product that requires a lot of third-party content or software. A PC without applications is a doorstop; an iPod without music is just...
Michael Mace on November 20, 2007
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Whole Foods throws out the baby with the bathwater
November 7, 2007
Whole Foods learned the wrong lesson from its misuse of online forums.
Michael Mace on November 7, 2007
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Saas vs. web applications, round II
October 31, 2007
Last year we wrote about the communication gap between the saas (software as a service) and web application communities (link). The quick summary of the gap is that they're both dealing with the same technologies -- hosting an application on...
Michael Mace on October 31, 2007
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Wrong, wrong, wrong, wrong, wrong
October 10, 2007
The first rule of Internet marketing is: Be genuine. Microsoft just launched a new version of its Zune music player, including an online community. Bill Gates has a personal profile in the community. Here's what the New York Times wrote about it...
Michael Mace on October 10, 2007
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