Harvard Business Publishing: Umair Haque - What Apple Knows That Facebook Doesn’t
Too often, we don’t recognize the power of platforms - even in Silicon Valley. Nilofer Merchant, Rubicon’s CEO, writes frequently on the topic and ties it together with strategy. The piece below by Umair Haque, draws an interesting difference between…
Rubicon is looking for a few (3) excellent leaders
We’ve got 3 interesting roles to add to our Rubicon (actually our current company is called Rubicon, and we’re creating a new company we affectionately called Rubicon TNG until we name it more formally). We’re ready to hire some leaders who want to co-own and co-build a business that enables transformative outcomes. We wanted to ask you, our community to help us get the word out on it.
Michael Mace's Blog
Lessons from the PayPal developer conference
November 9, 2009
PayPal's developer conference in early November, the company's first such event, gave some good lessons for tech companies that want to create their own developer communities. Since that seems to include most tech firms these days, we thought it might...
Michael Mace on November 9, 2009
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Software platforms as a business tool: How we got here, and where we're going
May 21, 2009
Intuit and Stanford recently asked me to give talks on computer platforms and what makes them successful. (By platforms I mean software with APIs that third party developers can write apps on top of; Windows and Macintosh are both platforms,...
Michael Mace on May 21, 2009
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Smartphones as appliances: Different phones for different usages
April 24, 2009
The growth of the mobile data marketplace is one of the bright spots for business in the current recession. Mobile carriers report increasing demand for data services, and Apple and Research in Motion both reported strong earnings aided by sales of their smartphone products.
Michael Mace on April 24, 2009
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Understanding Twitter's growth and usage
April 22, 2009
One of the hottest recent stories in the tech industry has been the rapid rise of the messaging service Twitter. Starting from a small base of enthusiast users, the service has rapidly risen to prominence in the media, with extensive coverage of its adoption by celebrities. In the last month, Google counted about 65,000 news stories mentioning Twitter, and the web tracking service Alexa reported a remarkable 400% increase in traffic to Twitter.com in the last four months. In April 2009, Alexa reported that daily visits to twitter.com surpassed those to cnn.com:
Michael Mace on April 22, 2009
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Proposition 8 and community review sites: Everybody loses
December 13, 2008
The passage of California's Proposition 8 (the gay marriage ban) has created a nasty problem for Yelp and other online reviews sites. The situation is a good example of the complexities of running a social site, and the ability of...
Michael Mace on December 13, 2008
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Influencers vs. the swarm: Why both views of purchase influence are wrong
December 3, 2008
Summary. There's been a heated online debate about the ways consumers are influenced to buy things and adopt new social trends. Some people say a small group of Influencers drive most consumer decisions. Others argue that ideas spread through society...
Michael Mace on December 3, 2008
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Online Communities and Their Impact on Business: Ignore at Your Peril (Introduction)
October 23, 2008
In our strategy work with tech companies, we're frequently asked about web communities -- how they operate, what they can and can't do, and how a company should look to work with them. The companies we deal with generally fall...
Michael Mace on October 23, 2008
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Online Communities and Their Impact on Business. Part Three: Web Community and Social Life
October 23, 2008
In our strategy work with tech companies, we're frequently asked about web communities -- how they operate, what they can and can't do, and how a company should look to work with them. To help answer those questions, we surveyed...
Michael Mace on October 23, 2008
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Online Communities and Their Impact on Business. Part Two: Leading Web Destinations and Community
October 23, 2008
In our strategy work with tech companies, we're frequently asked about web communities -- how they operate, what they can and can't do, and how a company should look to work with them. To help answer those questions, we surveyed...
Michael Mace on October 23, 2008
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Online Communities and Their Impact on Business. Part One: How online community works
October 23, 2008
This is Part One of the report. To return to the Introduction, click here. Summary Working with online communities has long been touted as a great way for a company to save money in its marketing, support, sales, and even...
Michael Mace on October 23, 2008
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