Swing Thru the Ball
What should you do? Do you stop things? Start things? Answer: yes, to both. Of course you should rethink and reevaluate but if you do that for long you put at risk the current business or effort simply because you didn’t execute what you could have done.
Online Communities and Their Impact on Business: Ignore at Your Peril (Introduction)
In our strategy work with tech companies, we’re frequently asked about web communities — how they operate, what they can and can’t do, and how a company should look to work with them. The companies we deal with generally fall…
The Wall Street Journal: Web Piracy: The Enemy Within?
While this Wall Street Journal story is about the entertainment industry, all of us involved in software would do well to take a look. Piracy of all kinds costs our industry billions every year, representing profits lost for shareholders. Some companies look the other way, others see it as a clandestine marketing tool.
Maybe it’s time we rethink our strategy. Dollars lost also mean jobs lost - not something anyone wants to see given the current economic situation. Kudos to Ethan Smith and Sarah McBride for a thought-provoking piece.
“In a situation that highlights the challenges faced by entertainment companies and artists in the digital age, a case of alleged Internet piracy is now coming under scrutiny as a possible promotional stunt by a band’s own handlers.
When a track from a forthcoming album by hard-rock band Buckcherry leaked onto the Internet a few weeks ago, the Los Angeles quintet was quick to complain in a blog and a press release from their label, Warner Music Group Corp.’s Atlantic Records. Nonetheless, the band quickly released a music video for the song, “Too Drunk…”; radio stations around the U.S. began playing it, and within weeks the song entered the top 40 of two rock charts published by Billboard magazine.”
See the rest here.
Tags: anti-piracy , Atlantic Records , band , Buckcherry , Ethan Smith , Piracy , Sarah McBride , strategy , Wall Street Journal
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