Marsha Keeffer

Swing Thru the Ball

What should you do? Do you stop things? Start things? Answer: yes, to both. Of course you should rethink and reevaluate but if you do that for long you put at risk the current business or effort simply because you didn’t execute what you could have done.


Online Communities and Their Impact on Business: Ignore at Your Peril (Introduction)

In our strategy work with tech companies, we’re frequently asked about web communities — how they operate, what they can and can’t do, and how a company should look to work with them. The companies we deal with generally fall…


Ars Technica - Don Reisinger on Amazon's Kindle

Don Reisinger wrote a very comprehensive opinion piece on Ars Technica yesterday.

He has quite a wish list for the next version. But even though he covered its sales, a still too-high price, its ability to let you read more than just books, a possibly enhanced screen, tons of content available, a potential move into textbooks (big bucks), and e-Ink technology improvements, Don missed the one deal-breaker that will forever keep me from buying a Kindle.

Design.

With all the great design houses available, I can’t believe Amazon got this device so wrong. The mere sight of a Kindle is enough to start my gag reflex.

I don’t care what its technical attributes are - I’m not shelling out any amount of money for a device that looks like someone left a piece of beige plastic and a calculator on a radiator overnight.

There’s no excuse for selling good technology in a Frankenstein package - I’d hoped for so much more, Amazon!

Categories: Innovation

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