The New How: Building Business Solutions Through Collaborative Strategy
Once in a generation, a book comes along that transforms the business landscape. For today’s business leaders, The New How redefines the way companies create strategies and win new markets. Buy the book….
Lessons from the PayPal developer conference
PayPal’s developer conference in early November, the company’s first such event, gave some good lessons for tech companies that want to create their own developer communities. Since that seems to include most tech firms these days, we thought it might…
1,000 True Fans
Kevin Kelly’s latest entry from ‘The Technium’ continues his take on the long tail.
The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers. Of those two, I think consumers earn the greater reward from the wealth hidden in infinite niches.
But the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors and makers are overlooked in the equation. The long tail does not raise the sales of creators much, but it does add massive competition and endless downward pressure on prices. Unless artists become a large aggregator of other artist’s works, the long tail offers no path out of the quiet doldrums of minuscule sales.
Categories: Emerging Business Models
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