Employees and Strategy
For many executives, the two words above don’t go together. Why? Because they think strategy is done in the C-suite. I’m here to tell you that’s old thinking. Life is different now. Status is less relevant. We’re in an era…
How not to win points with bloggers
As someone who writes a weblog that gets thousands of visitors a week, I receive an e-mail like this every few days (the names have been deleted out of politeness): === From: [deleted] Sent: Friday, August 22, 2008 7:56 AM…
1,000 True Fans
Kevin Kelly’s latest entry from ‘The Technium’ continues his take on the long tail.
The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers. Of those two, I think consumers earn the greater reward from the wealth hidden in infinite niches.
But the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors and makers are overlooked in the equation. The long tail does not raise the sales of creators much, but it does add massive competition and endless downward pressure on prices. Unless artists become a large aggregator of other artist’s works, the long tail offers no path out of the quiet doldrums of minuscule sales.
Categories: Emerging Business Models
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