Marsha Keeffer

Marsha Keeffer: March 2008 Archives

Here you’ll find a collection of blog entries published during the month of Marsha Keeffer: March 2008.

Will Europe Let Google Out of the Penalty Box?

By Marsha Keeffer on March 6, 2008

Saul Hansell of the New York Times feels that Google’s year in the penalty box may be over. Reuters and Bloomberg report that the European Union is preparing to approve Google’s pending acquisition of DoubleClick, the advertising technology firm. The…


1,000 True Fans

By Marsha Keeffer on March 5, 2008

Kevin Kelly’s latest entry from ‘The Technium’ continues his take on the long tail. The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers. Of…