Warning: Don't adopt the software services model in increments
Like an oyster, software as a service business models are best consumed in one gulp rather than nibbled over time.
See Rubicon at SoftLetter's Marketing and Selling SaaS Seminar
October 23, 2008 - 10:00 AM
, San Mateo, CA
The Apple iPhone: Successes and Challenges for the Mobile Industry
The Apple iPhone is easily the most publicized new mobile device in recent memory. But despite all the discussion about the product, there’s relatively little hard information available to the public on its impact. How is it being used? What effect is it having on customers and on the technology industry?
To help answer those questions, Rubicon Consulting conducted a detailed survey of 460 randomly-selected iPhone users in the US. This report summarizes the findings from the survey, and what they mean for users and other companies.
WinMarkets Blogs
Who Owns Strategy? We All Do.
By Nilofer Merchant on June 27, 2008
A couple weeks back, I was teaching a course at Santa Clara University for their high tech marketing program, when a bright young product manager asked me a question. In a room filled with engineers and a handful of...
Come on Now Social Networking - You're Losing Gas
By Marsha Keeffer on June 13, 2008
Om Malik has a juicy article about social networking on Giga Om. Google CEO Eric Schmidt never misses an opportunity to dis the social networking sector, typically by pointing out how hard it is to monetize social media inventory. Which...
Interruptus Horribilus? Maybe not...
By Marsha Keeffer on June 11, 2008
In Ars Technica, John Timmer has an interesting piece on effectiveness and work interruption. Turns out that having huge uninterrupted time to complete a task isn't the holy grail after all - and interruptions aren't the awful derailer that...
Thoughts on Apple's 3G iPhone announcement
By Michael Mace on June 10, 2008
Apple's 3G iPhone announcement on June 9 was probably the minimum necessary to please the Apple community. The real news was the things that weren't announced: No tablet device (again). No major changes to the form factor of the iPhone....
Catherine Morris on Rubicon Consulting
By Marsha Keeffer on May 29, 2008
Trusted advisors. Go-To-Market Solutions. Simply Rubicon.
Fusion may make for good music, but it makes for poor marketing
By Bruce LaFetra on May 22, 2008
This morning I heard an ad on the radio for the new Jaguar XF that made me think Ford's influence at Jaguar is being felt. While Jaguar for years had trouble building cars that actually ran--and Ford has helped immeasurably on this practical front--Jaguar managed to stay true to its niche market: no station wagons or SUVs. Ford doesn't do niches, however, and is now attempting to broaden the market for the Jaguar line beyond the market for high-powered cars that live in the shop. The high-level strategy is sound, but the execution makes one wonder if everyone is on the same page or if anyone remembers how Jaguar built its brand.
Ballmer to Yang: I Just Can't Quit You
By Marsha Keeffer on May 19, 2008
Two NYT journalists see Microsoft 'needing a franchise' as the software giant puts the moves on Yahoo all over again. Two weeks after walking away from takeover talks with Yahoo, Microsoft made clear on Sunday that it still needed to...
Will Europe Let Google Out of the Penalty Box?
By Marsha Keeffer on March 6, 2008
Saul Hansell of the New York Times feels that Google's year in the penalty box may be over. Reuters and Bloomberg report that the European Union is preparing to approve Google's pending acquisition of DoubleClick, the advertising technology firm. The...
1,000 True Fans
By Marsha Keeffer on March 5, 2008
Kevin Kelly's latest entry from 'The Technium' continues his take on the long tail. The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers. Of...
Google's JotSpot Wiki Reborn As Google Sites
By Marsha Keeffer on February 28, 2008
Google Sites offers simple tools for collaborative Web site creation. Thomas Claburn of InformationWeek writes about Google's plans for Google Sites - an outgrowth of the Google Apps suite. Users get simple, intuitive tools for collaborative Web site creation. It's...
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