The future of publishing: Why ebooks failed in 2000, and what it means for 2010
This post is adapted from a speech I gave at the O’Reilly Tools of Change publishing industry conference in February. It’s a great time for ebooks. There are at least six ebook reader devices on the market or in preparation….
Harvard Business Publishing: Umair Haque - What Apple Knows That Facebook Doesn’t
Too often, we don’t recognize the power of platforms - even in Silicon Valley. Nilofer Merchant, Rubicon’s CEO, writes frequently on the topic and ties it together with strategy. The piece below by Umair Haque, draws an interesting difference between…
What were they thinking?
It’s always fun to watch the Super Bowl commercials each year. Some are really good; some are amusing; once in a while, one is really bad. Audi’s “Green Police” ad for the A3 TDI diesel makes my list for one of the all-time worst commercials. Not because of the unfortunate parallels to Nazi Germany’s Orpo, or German Order Police and their green uniforms. Not because it wasn’t amusing—I laughed while watching it. No, this one goes down for mocking the very demographic Audi is targeting for the A3. Audi’s Green Police are heavy-handed, over-the-top, greenie goons. Not the image I would associate with a product I actually wanted to sell.
Tomorrow morning, I’m sure someone will call the ad brilliant. It’s hard to see how the ad and it’s Nazi-like imagery helps a German car company.
You can read more from Bruce La Fetra at brucelafetra.com.
Categories: Branding, Marketing
Tags: ad , audi , green police , super bowl
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On July 21, 2010 Jimmy said:
“”Tomorrow morning, I’m sure someone will call the ad brilliant. It’s hard to see how the ad and it’s Nazi-like imagery helps a German car company.”“
That’s exactly we were talking about at term paper help online-conference. Very swift conversation, I must admit…
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