April 2008 Archives

Here you’ll find a collection of articles published during the month of April 2008.

The Apple iPhone: Successes and Challenges for the Mobile Industry

By Michael Mace on April 1, 2008

The Apple iPhone is easily the most publicized new mobile device in recent memory. But despite all the discussion about the product, there’s relatively little hard information available to the public on its impact. How is it being used? What effect is it having on customers and on the technology industry?

To help answer those questions, Rubicon Consulting conducted a detailed survey of 460 randomly-selected iPhone users in the US. This report summarizes the findings from the survey, and what they mean for users and other companies.

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Download a PDF of this whitepaper.