What were they thinking?

It’s always fun to watch the Super Bowl commercials each year. Some are really good; some are amusing; once in a while, one is really bad. Audi’s “Green Police” ad for the A3 TDI diesel makes my list for one of the all-time worst commercials. Not because of the unfortunate parallels to Nazi Germany’s Orpo, or German Order Police and their green uniforms. Not because it wasn’t amusing—I laughed while watching it. No, this one goes down for mocking the very demographic Audi is targeting for the A3. Audi’s Green Police are heavy-handed, over-the-top, greenie goons. Not the image I would associate with a product I actually wanted to sell.


Za Book Title

Many people have helped me pick the title of my new book in contributing ideas or reviewing options. It seemed only fair to update you now that we've made the decision. (in this case, we means the great team at...


Online Reviews Second Only to Word of Mouth as Purchase Influencer in US

A broader investigation into how business can exploit online community underlines the importance of online information in driving purchase decisions, but the most influential information is beyond the direct control of companies selling products and services. Courting the small fraction of Internet users who write online reviews and comments is a very important task for many companies, but one they often neglect.

Many companies downplay the importance of online communities because only a few percent of all Internet users contribute to them heavily. What they don’t understand is that most other Internet users read those reviews and rely on them heavily when making purchase decisions. Taking good care of online communities can be a huge money-saver for companies trying to get more marketing impact from limited budgets.


Upcoming Speaking Events

Reinvention as an Economic Necessity [Half-day workshop]
February 22, 2010 - 1:00 PM

Nilofer Merchant
O'Reilly Tools of Change Conference
New York Marriott Marquis Times Square, New York, NY

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Book signing
February 23, 2010 - 7:45 AM

Nilofer Merchant
O'Reilly Tools of Change Conference
New York Marriott Marquis Times Square - O'Reilly Media booth, New York, NY

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The New How: Strategy that moves at the Speed of Technology
February 25, 2010 - 8:30 AM

Nilofer Merchant
Norcal BMA Marketing Strategy Roundtable
Scott's Seafood Restaurant and Grill, 855 El Camino Real Town and Country Shopping Center (Embarcadero and El Camino) Palo Alto, CA 94301 (650) 323-1555, Palo Alto, CA

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Building Business Solutions Through Collaborative Strategy
March 2, 2010 - 5:00 PM

Nilofer Merchant
GWLN Global Innovation Dialogue
Santa Clara University, Benson Center, California Mission Room, Santa Clara, CA

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Business Is Social
March 15, 2010 - 12:00 PM

Nilofer Merchant
SXSW 2010
, Austin, TX


How to Build a High Performance Culture
April 2, 2010 - 7:45 AM

Nilofer Merchant
Alliance of CEOs
TechMart Santa Clara, Santa Clara, CA
This is a private event.

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Previous Speaking Engagements

Book signing
January 22, 2010 - 6:00 PM

Nilofer Merchant

Hosted by Tara Hunt, author of The Wuffie Factor, Montreal, Canada
This is a private event.


The Innovation Mindset: a fundamental shift from "what" we do to "how" we do it
January 21, 2010 - 12:00 PM

Nilofer Merchant

Fidelity offices, 245 Summer Street , Boston, MA, Boston, MA
This is a private event.

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The New How: Strategy that moves at the speed of technology
January 20, 2010 - 7:30 PM

Nilofer Merchant

Microsoft NERD, One Memorial Drive, Cambridge, MA

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When Creativity Isn't Enough
January 19, 2010 - 6:00 PM

Nilofer Merchant
FWE&E
SAP offices, 3410 Hillview Ave Building 1, Palo Alto, CA

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When Creativity Isn't Enough, Try Murder
January 14, 2010 - 6:30 PM

Nilofer Merchant
IxDA SF
Adaptive Path offices, 363 Brannon St, San Francisco, CA

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Yearly Archives

Archive of speaking events by year: