Who Owns Strategy? We All Do.
A couple weeks back, I was teaching a course at Santa Clara University for their high tech marketing program, when a bright young product manager asked me a question. In a room filled with engineers and a handful of…
Warning: Don't adopt the software services model in increments
Like an oyster, software as a service business models are best consumed in one gulp rather than nibbled over time.
The Apple iPhone: Successes and Challenges for the Mobile Industry
The Apple iPhone is easily the most publicized new mobile device in recent memory. But despite all the discussion about the product, there’s relatively little hard information available to the public on its impact. How is it being used? What effect is it having on customers and on the technology industry?
To help answer those questions, Rubicon Consulting conducted a detailed survey of 460 randomly-selected iPhone users in the US. This report summarizes the findings from the survey, and what they mean for users and other companies.
Upcoming Speaking Events
See Rubicon at SoftLetter's Marketing and Selling SaaS Seminar
October 23, 2008 - 10:00 AM
, San Mateo, CA
Previous Speaking Engagements
Guest Lecturer - "Managing the High Technology Firm"
May 14, 2008 - 5:30 PM
Nilofer Merchant
The Leavey School of Business
Santa Clara University, Santa Clara, CA
This is a private event.
Keynote: "Strategizing Your Way to The Top"
April 30, 2008 - 1:30 PM
Nilofer Merchant
Oracle
600 Oracle Parkway, Redwood City, CA
This is a private event.
Keynote: "A Passion for Leadership"
April 19, 2008 - 9:30 AM
Nilofer Merchant
Santa Clara University Women's Leadership Conference
EMC, 2831 Mission College Blvd., Santa Clara, CA
Pre-conference Workshop: Becoming a Leader - Strategy Matters
April 11, 2008 - 8:30 AM
Harry Max
IA Summit 2008
Hyatt Regency Miami, Miami, FL
Keynote: "Think Like a CEO"
April 3, 2008 - 5:30 PM
Nilofer Merchant
EMC Leadership & Innovation Program
EMC Campus, Santa Clara, CA
This is a private event.
Yearly Archives
Archive of speaking events by year: