Evil Business Models: AT&T

If you follow Nilofer or Mike, you know Nilofer got hit with a $10,000 mobile data bill from AT&T for a recent trip to Canada. Not only do the rates go up once you cross the border, the billing increment changes from MB to Kb! The net-net is mobile data service in while roaming Canada is 3000% the domestic rate. Yikes! What’s a person to do? The charges are legitimate; albeit unconscionable no matter how one measures these things.


Za Book Title

Many people have helped me pick the title of my new book in contributing ideas or reviewing options. It seemed only fair to update you now that we've made the decision. (in this case, we means the great team at...


Online Reviews Second Only to Word of Mouth as Purchase Influencer in US

A broader investigation into how business can exploit online community underlines the importance of online information in driving purchase decisions, but the most influential information is beyond the direct control of companies selling products and services. Courting the small fraction of Internet users who write online reviews and comments is a very important task for many companies, but one they often neglect.

Many companies downplay the importance of online communities because only a few percent of all Internet users contribute to them heavily. What they don’t understand is that most other Internet users read those reviews and rely on them heavily when making purchase decisions. Taking good care of online communities can be a huge money-saver for companies trying to get more marketing impact from limited budgets.


Upcoming Speaking Events

How to Build a High Performance Culture
April 2, 2010 - 7:45 AM

Nilofer Merchant
Alliance of CEOs
TechMart Santa Clara, Santa Clara, CA
This is a private event.

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AMA Webcast
April 20, 2010 - 12:00 PM

Nilofer Merchant
AMA
Webcast, ,

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Previous Speaking Engagements

Building Business Solutions Through Collaborative Strategy
March 2, 2010 - 5:00 PM

Nilofer Merchant
GWLN Global Innovation Dialogue
Santa Clara University, Benson Center, California Mission Room, Santa Clara, CA

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The New How: Strategy that moves at the Speed of Technology
February 25, 2010 - 8:30 AM

Nilofer Merchant
Norcal BMA Marketing Strategy Roundtable
Scott's Seafood Restaurant and Grill, 855 El Camino Real Town and Country Shopping Center (Embarcadero and El Camino) Palo Alto, CA 94301 (650) 323-1555, Palo Alto, CA

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Book signing
February 23, 2010 - 7:45 AM

Nilofer Merchant
O'Reilly Tools of Change Conference
New York Marriott Marquis Times Square - O'Reilly Media booth, New York, NY

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Reinvention as an Economic Necessity [Half-day workshop]
February 22, 2010 - 1:00 PM

Nilofer Merchant
O'Reilly Tools of Change Conference
New York Marriott Marquis Times Square, New York, NY

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Women's Leadership Forum 2010
February 20, 2010 - 10:45 AM

Nilofer Merchant
Women's Leadership Forum 2010
Sun Microsystems, Menlo Park, CA

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Yearly Archives

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