Za Book Title
Many people have helped me pick the title of my new book in contributing ideas or reviewing options. It seemed only fair to update you now that we've made the decision. (in this case, we means the great team at...
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Web 2.0 Expo NYC - Murder as a Way to Win
November 16, 2009 - 9:00 AM
Nilofer Merchant
Web 2.0 Expo
Javits Center, New York, NY
Online Reviews Second Only to Word of Mouth as Purchase Influencer in US
A broader investigation into how business can exploit online community underlines the importance of online information in driving purchase decisions, but the most influential information is beyond the direct control of companies selling products and services. Courting the small fraction of Internet users who write online reviews and comments is a very important task for many companies, but one they often neglect.
Many companies downplay the importance of online communities because only a few percent of all Internet users contribute to them heavily. What they don’t understand is that most other Internet users read those reviews and rely on them heavily when making purchase decisions. Taking good care of online communities can be a huge money-saver for companies trying to get more marketing impact from limited budgets.
A Place To Share Our Thinking
Small Company. Big Ideas
Nilofer Merchant
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Bruce La Fetra
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Michael Mace
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Harry Max
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Marsha Keefer
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Software platforms as a business tool: How we got here, and where we're going
By Michael Mace on May 21, 2009
Intuit and Stanford recently asked me to give talks on computer platforms and what makes them successful. (By platforms I mean software with APIs that third party developers can write apps on top of; Windows and Macintosh are both platforms,...
Recessions Are Good for Your Business
By Bruce LaFetra on May 16, 2009
Can your business grow in a down economy? According to a VARBusiness survey of 117 solution providers ("7 Ways to Grow in a Down Economy, VARBusiness, February 2009), fully half are expecting to grow in 2009. Does this seems crazy? It didn't seem so to me until after I read the list of top strategies that the VARs had for achieving this growth. Any business that helps customers do more with less should do very well; something to which the booming SaaS / on-demand software market can attest. But, unless you are in a hot growth market, the same-old, same-old will not produce results in 2009. And, if you are in a hot-growth market like enterprise SaaS solutions, doing the right things during a down market will act like a competitive force multiplier.
Smartphones as appliances: Different phones for different usages
By Michael Mace on April 24, 2009
The growth of the mobile data marketplace is one of the bright spots for business in the current recession. Mobile carriers report increasing demand for data services, and Apple and Research in Motion both reported strong earnings aided by sales of their smartphone products.
Understanding Twitter's growth and usage
By Michael Mace on April 22, 2009
One of the hottest recent stories in the tech industry has been the rapid rise of the messaging service Twitter. Starting from a small base of enthusiast users, the service has rapidly risen to prominence in the media, with extensive coverage of its adoption by celebrities. In the last month, Google counted about 65,000 news stories mentioning Twitter, and the web tracking service Alexa reported a remarkable 400% increase in traffic to Twitter.com in the last four months. In April 2009, Alexa reported that daily visits to twitter.com surpassed those to cnn.com:
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