Warning: Don't adopt the software services model in increments
Like an oyster, software as a service business models are best consumed in one gulp rather than nibbled over time.
See Rubicon at SoftLetter's Marketing and Selling SaaS Seminar
October 23, 2008 - 10:00 AM
, San Mateo, CA
The Apple iPhone: Successes and Challenges for the Mobile Industry
The Apple iPhone is easily the most publicized new mobile device in recent memory. But despite all the discussion about the product, there’s relatively little hard information available to the public on its impact. How is it being used? What effect is it having on customers and on the technology industry?
To help answer those questions, Rubicon Consulting conducted a detailed survey of 460 randomly-selected iPhone users in the US. This report summarizes the findings from the survey, and what they mean for users and other companies.
Dear Rubi
An advice column on business and strategy.
Today’s Question
What should I draw on to generate my position when I’m asked my opinion on something entirely new to me?
submitted by: From SYMC
Rubi Says…
First, know who you are and what really matters to you. If you’re really results-oriented or people-oriented, you’ll bring those biases with you.
Second, if you’re going to a meeting and you don’t know anything about the topic, schedule a pre-meeting. You’l understand more and just about anyone you ask will say yes because you’re really interested in their topic. So get that briefing. Do it really fast - just 30 minutes - grab all the information you can, no judgement. You’ll start cooking on it before the meeting, then walk in and say, “You know, I’m not sure I have a particular point of view on this, but here’s what comes to mind first.”
It’s always OK to ask, “Can I think about it?” Introverts especially need to ask for time offline to think, then come back online later.
Don’t fake it - people always know.
Sincerely,
Rubi