August 2008 Archives
Here you’ll find a collection of articles published during the month of August 2008.
How do I measure the culture of my company, and hold the team accountable for it?
By Marsha Keeffer on August 18, 2008
Dear Rubi:
How do I measure the culture of my company, and hold the team accountable for it?
As a B2B marketer, how can I develop and execute a successful social media strategy?
By Marsha Keeffer on August 6, 2008
Dear Donna, Thanks for your question, which was very timely. Social media is the hottest topic among marketers these days. That is actually a bit disturbing to Rubi, because there’s an element of trend-following to some of the interest in…
By Marsha Keeffer on August 4, 2008
Dear Clear: No worries - be happy. Rubi knows the answer. Let’s all take a deep, cleansing breath. Ready? Now, this is the thing with research - what you ask for is what you get. And keep in mind that…