Dear Rubi

Rubi Says…

Dear Perplexed:

Strategy failure doesn’t happen because people aren’t trying hard enough. Let’s look at a few myths that hold us back:

1.) When strategies fail, people are at fault. Sometimes this is true, but most of the time the failure results from poor upstream decision-making and using the wrong approach. Are you sanity-checking your decisions and selecting a plan that will work for your organization?

2.) Improved communications = better execution. Yes, communication can make a difference - but only if it’s two-way. Is your E-team listening intently?

3.) Strategy is easy, execution is hard. When decisions get made deep in the organization, strategy and execution become intertwined. Is your strategy model taking into account new technology, thinking and customer buying decision-making?

Just having the right idea is insufficient - develop a model that embraces strategic discovery and learning processes and incorporates input from many sources.

Sincerely,
Rubi