July 2008 Archives

Here you’ll find a collection of articles published during the month of July 2008.

What to do When Strategy Bites

By Marsha Keeffer on July 28, 2008

Dear EcoDev: I feel your pain. Glad you didn’t ask Marc Benioff - he’d have laughed you off the continent. Look at strategy with a small-s. What do I mean by that? It fits in the space that traditionally was…

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A Few Thoughts on Avoiding Failure

By Marsha Keeffer on July 21, 2008

Our C-suite just forced through a multi-pronged launch that failed on several levels. How can we avoid this in the future?

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