Ask Rubi
Question for January 20, 2008
What’s your favorite book / HBR article on winning market share? Are there good ones besides Geoffrey Moore?
submitted by: Dave Hersh, CEO, Jive Software
Rubi Says…
One is an article from HBR on Strategies to Fight Rivals. I like the way it lays out competitive plays. Turns out HBR stuff is now easily available on Amazon, here.
Next, a focused on stage of market stuff which helps put a construct of what to do given the macro context, called: How Industries Evolve: Principles for Achieving and Sustaining Superior Performance
Finally, a book that lays out share and growth moves. Its specifically on share strategies.
Sincerely,
Rubi
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