November 2006 Archives
Here you’ll find a collection of articles published during the month of November 2006.
Web 2.0, Meet College Politics 2.0
By Bruce LaFetra on November 13, 2006
Reading the Wall Street Journal editorial page the other day, it struck me how far the societal impact of Web 2.0 has come. It is a great example of how the technological and cultural changes driving Web 2.0 are no longer limited to technology; in this case, the hotly contested election on the proposed Alumni Constitution at Dartmouth College.
Peter Robinson writes in the Wall Street Journal,
Insights on Corporate Blogging
By Michael Mace on November 12, 2006
Robert Scoble, former lead blogger at Microsoft, was interviewed recently by Ziff-Davis. Some key points:
Virtualization at SoftSummit: Sexy, not Even!
By Nilofer Merchant on November 11, 2006
SoftSummit 2006 (a conference led by Macrovision) happened a couple of weeks ago. I was there as a speaker so got a chance to meet some good people. Much of what was discussed was the same old, but one session stood out.
One topic over lunch on Wednesday was this: “Virtualization Takes Over the Enterprise.” Raghu Raghurum, VP of platforms at VMWare and Chad Jones, Sr. Product manager at Microsoft were the two content leaders.
Web 2.0 vs. SaaS
By Michael Mace on November 10, 2006
Web 2.0, meet Software as a Service.
SaaS, meet Web 2.0.
You two need to talk. You’re working on many of the same problems, but you don’t communicate well, and sometimes it seems like each of you barely knows that the other exists.
The “Lamest Feature Ever” on a Corporate Weblog
By Michael Mace on November 9, 2006
All right, it’s probably not the lamest one ever. But it’s the lamest one we’ve seen in quite a while.
Sprint has a weblog that lists podcasts the company has created. That’s fine. But for some reason the site has a prominent tool to let the user change the background highlight color used in the weblog’s graphics. Not the whole background, just the highlight color. And there are only four choices.
Cluetrain 2007: Ten Commandments for Communicating with People Online
By Michael Mace on November 8, 2006
Seven years ago, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger posted an online document called the Cluetrain Manifesto. It laid out 95 principles for communicating with customers online. The Manifesto created big stir, was signed by a lot of people working in the tech industry, and turned into a book that sold well at the height of the Internet bubble. But since then it has been largely forgotten.
Seven years later, the Manifesto is a mixed bag. Some of its maxims are seriously out of date, and a few are just plain wrong. There are also some things missing. Because the document is long, and parts of it are badly off target, we’re reluctant to refer any of our clients to it today.
However, parts of the Manifesto are just plain brilliant, and deserve to be spray-painted on the walls of corporations around the world.