Za Book Title
Many people have helped me pick the title of my new book in contributing ideas or reviewing options. It seemed only fair to update you now that we've made the decision. (in this case, we means the great team at...
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Online Reviews Second Only to Word of Mouth as Purchase Influencer in US
A broader investigation into how business can exploit online community underlines the importance of online information in driving purchase decisions, but the most influential information is beyond the direct control of companies selling products and services. Courting the small fraction of Internet users who write online reviews and comments is a very important task for many companies, but one they often neglect.
Many companies downplay the importance of online communities because only a few percent of all Internet users contribute to them heavily. What they don’t understand is that most other Internet users read those reviews and rely on them heavily when making purchase decisions. Taking good care of online communities can be a huge money-saver for companies trying to get more marketing impact from limited budgets.
A Place To Share Our Thinking
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Nilofer Merchant
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Bruce La Fetra
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Michael Mace
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Harry Max
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Marsha Keefer
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Evil Business Models: AT&T
By Bruce LaFetra on March 17, 2010
If you follow Nilofer or Mike, you know Nilofer got hit with a $10,000 mobile data bill from AT&T for a recent trip to Canada. Not only do the rates go up once you cross the border, the billing increment changes from MB to Kb! The net-net is mobile data service in while roaming Canada is 3000% the domestic rate. Yikes! What’s a person to do? The charges are legitimate; albeit unconscionable no matter how one measures these things.
The future of publishing: Why ebooks failed in 2000, and what it means for 2010
By Michael Mace on March 16, 2010
This post is adapted from a speech I gave at the O'Reilly Tools of Change publishing industry conference in February. It's a great time for ebooks. There are at least six ebook reader devices on the market or in preparation....
What were they thinking?
By Bruce LaFetra on February 7, 2010
It's always fun to watch the Super Bowl commercials each year. Some are really good; some are amusing; once in a while, one is really bad. Audi's "Green Police" ad for the A3 TDI diesel makes my list for one of the all-time worst commercials. Not because of the unfortunate parallels to Nazi Germany's Orpo, or German Order Police and their green uniforms. Not because it wasn't amusing--I laughed while watching it. No, this one goes down for mocking the very demographic Audi is targeting for the A3. Audi's Green Police are heavy-handed, over-the-top, greenie goons. Not the image I would associate with a product I actually wanted to sell.
Rubicon is looking for a few (3) excellent leaders
By Nilofer Merchant on January 28, 2010
We've got 3 interesting roles to add to our Rubicon (actually our current company is called Rubicon, and we're creating a new company we affectionately called Rubicon TNG until we name it more formally). We're ready to hire some leaders who want to co-own and co-build a business that enables transformative outcomes. We wanted to ask you, our community to help us get the word out on it.
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