- Acrobatics
- Art
- Author
- Autodesk
- B2C
- bag gadget
- Being
- Book
- Books
- Bookshelf
- Bottega
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- Carly Fiorina
- Cartier
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- Cisco
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- consistent
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- Dave Hersh
- Developer Strategies
- Direction to Employees
- Emotional Intelligence
- Engagement
- Entrepreneur
- entrepreneurship
- Expansion
- Expectations
- Facts
- Failing
- Faith
- Fiction
- Fortune
- Gap
- GE
- Growth
- Growth Strategies
- Hard
- Heartbeat process
- Hedgehog
- Horizon
- HP
- IDEO
- Innovation
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- Interpretation
- iPhone Market
- Jewelry
- Jive Software
- Keynote
- Lao Tzu
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- leadership
- Level 5 (five) leadership
- Listening
- Lists
- Love
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- market entry
- Marketing
- Marketing 2.0
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- Netscape
- New Markets
- Office Supplies
- Online
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- Open Source
- Organization
- Pakistan
- Passion
- Peace
- People
- Personal
- Personality
- Personality Marketing
- Personality Test
- Perspectives
- Power
- Product Managers
- Productivity
- Putty
- Red Herring
- respect
- Rome
- Rubicon
- Santa Clara University
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- self-awareness
- software trend
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- Value Proposition
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- VMWare
- Watch
- Web 2.0
- Workplace
- WSJ
- Yahoo
win markets:
other leaders:
- Influencer50
- OReilly
- Mace’s Mobile Opportunity
- Marketing Excellence by HP’s Kintz
- MarketingProfs
- Guy Kawasaki
- Joobie’s Blog
- Yet Another Software Blog
- Marginal Revolution
- Context Rules Marketing
- Brand Mantra
- Gaping Void
- Jaffe Juice
- Worthwhile
- Silicon Beat
- Wired Potatoes
- Dan Gillmor
- Reveries
- Creating Passionate Users
Tuesday August 7, 2007
Online Marketing as Personality Marketing
Online branding used to be about static, brochure-like, well executed but rigorously pre-defined websites. But great brands, like most people, are more than a flat dimension. People want to know more and engage the company at a different level than just a one-way read of a site. Great companies have figured how to embody their full persona, online. I’ve been collecting distinguished online marketing methods to showcase what can really be done online. [Most of our clients want to become better at this but need some examples of what can be done, and what business need it serves.] I’ve got ~ 50 + examples so far.
Here’s a great example: The online whiteboard. It’s a well designed and executed idea that lets the brand tag “imagination at work” actually become real. You can go to the site, get a marker, and then draw with friends or colleagues or anyone. You can save it, send it, etc. So you have a reason to capture an idea and then use GE to share that idea.
Good job GE!
Technorati Tags:
GE, Online, Web Marketing
Categories: Branding, Go-to-Market Strategies
Tags: GE , Marketing , Personality Marketing , Web 2.0
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