Warning: Don't adopt the software services model in increments
Like an oyster, software as a service business models are best consumed in one gulp rather than nibbled over time.
Nicholas Carr’s Rough Type: BusinessWeek’s Sarah Lacy Gets SaaS
In today’s Rough Type, Nicholas Carr comments about Sarah Lacy’s latest Businessweek article on SaaS. Turns out, as we see from Microsoft’s inability to turn a profit in this area, the frenzy of SaaS activity may be lemmings to the…
How is the role of marketing changing in the SaaS 2.0 world?” By SaaS 2.0, I mean new generation SaaS offerings that are adopting Web 2.0 marketing strategies…
submitted by: Tony N, CEO
See Rubicon at SoftLetter's Marketing and Selling SaaS Seminar
October 23, 2008 - 10:00 AM
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Today's Feature
Growth of web applications in the US
The rise of web applications — websites that replace the functions of a software program that was traditionally installed on a personal computer — is one of the hottest topics in the tech industry. Huge numbers of “Web 2.0” startups are competing for user attention, and many observers predict rapid growth for web applications.
But most of the analysts refer to web application growth as something that’s going to happen in the future. The reality is that web app usage has already stretched far beyond early adopters, and is moving rapidly into the mainstream of US home computer users. A recent survey, conducted by Rubicon Consulting, showed that more than a third of them already use at least one web application on a regular basis. Students are moving especially fast, with more than 50% using web applications.