Za Book Title
Many people have helped me pick the title of my new book in contributing ideas or reviewing options. It seemed only fair to update you now that we've made the decision. (in this case, we means the great team at...
Evil Business Models: AT&T
If you follow Nilofer or Mike, you know Nilofer got hit with a $10,000 mobile data bill from AT&T for a recent trip to Canada. Not only do the rates go up once you cross the border, the billing increment changes from MB to Kb! The net-net is mobile data service in while roaming Canada is 3000% the domestic rate. Yikes! What’s a person to do? The charges are legitimate; albeit unconscionable no matter how one measures these things.
How is the role of marketing changing in the SaaS 2.0 world?” By SaaS 2.0, I mean new generation SaaS offerings that are adopting Web 2.0 marketing strategies…
submitted by: Tony N, CEO
The Road To Triumph
Experts in Marketplace Victory
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Helping clients win markets is Rubicon’s passion. And we’d like to do it for you.
Today's Feature
Growth of web applications in the US
The rise of web applications — websites that replace the functions of a software program that was traditionally installed on a personal computer — is one of the hottest topics in the tech industry. Huge numbers of “Web 2.0” startups are competing for user attention, and many observers predict rapid growth for web applications.
But most of the analysts refer to web application growth as something that’s going to happen in the future. The reality is that web app usage has already stretched far beyond early adopters, and is moving rapidly into the mainstream of US home computer users. A recent survey, conducted by Rubicon Consulting, showed that more than a third of them already use at least one web application on a regular basis. Students are moving especially fast, with more than 50% using web applications.