Michael Mace

Principal

A 20-year veteran of some of the tech industry’s toughest battles, Michael is a widely regarded as a strategist who also does tactics, translating big ideas into practical implementation plans. He is a go-to guy for clients and journalists looking to understand trends in the computing industry, mobile markets, and web futures.

A blend of techno-geek and top-drawer business thinker, he specializes in combining technology expertise, deep business and market experience, and objective customer data to generate insights that are both cogent and actionable. When you can see both the forest and the trees—and Michael can—it is easy to see how everything fits together. Michael is also the only person we know who can deliver a data-packed, 60-slide presentation in 50 minutes without making it seem rushed (bring us in for a project and you’ll see what we mean).

Michael’s value to Rubicon’s clients reflects his operational experience as an executive at leading Silicon Valley companies. He led development of the long-term product road map at Palm, drove Mac vs. Windows Marketing at Apple, helped handset companies and carriers create their mobile data strategies at PalmSource, led selection of a new worldwide advertising agency for Silicon Graphics, and managed worldwide customer research and competitive analysis at both Apple and Palm. Michael also founded a software company and has worked at startups.

At Rubicon, Michael has helped our clients defend against aggressive competitors, get inside the heads of Web developers, establish influencer marketing programs, and create new businesses.

Michael is a well-known industry spokesman, with numerous keynote speeches, press interviews, and television appearances. He has appeared in the Wall Street Journal, CNN, Computerworld, and many technology trade magazines, and led Rubicon’s study of iPhone users that was quoted in hundreds of publications and websites. You can check out his current thinking at his Rubicon blog here. You can find his insights on mobile computing by reading his award-winning blog, Mobile Opportunity.